Back in the 70’s and 80’s, almost every professional family photo was taken indoors. Popular portrait studios like Olan Mills and JC Penney had a corner on the market. There were many individually owned brick and mortar photo studios too. At that time, the photographer had to have an understanding of lighting and posing in order to be successful. Many photographers had their own darkroom for film processing. Retouching was possible, but it was a process! Most of the time, the photographer would send his/her film to a professional lab for retouching specifics. It was a lengthy process but the results could be absolutely stunning when it was done correctly.
We opened Innovative Images in 1992. We did all of the things detailed above, but we were young and open to change. We started using Photoshop from the very beginning and it was definitely rogue. We remember the very first time we saw a digital camera at a professional conference. It was incredibly expensive and the results were VERY POOR. We knew the digital technology wasn’t up to our standards, but we watched as things progressed rather rapidly. We ended up buying our first digital camera a few years later and used it specifically for business headshots because the images were not good unless they were very small. In 1998, we rented a very expensive digital camera to use for a family portrait session of a high profile celebrity. The client ended up ordering beautiful, large wall portraits from indoor images we created and our journey into digital photography was off and running.
Never could we have imagined the introduction of the cell phone camera. This invention allowed everyone to have a digital camera on them all the time. Many people decided they no longer needed professional photographers or printed photos. Family photos shifted to almost exclusively outdoor settings and the lines of what constituted a professional photographer became blurred. Today, digital cameras are everywhere and many “pros” actually use a cell phone during their sessions. Believe us when we say that there is a difference in the output of digital cameras but mostly the difference in high quality work is still the result of a high degree of understanding in lighting, posing, and retouching.
Our goal is to provide a true professional experience and unbelievable results. We are always learning and growing within the profession and we hope to continue creating gorgeous, meaningful family photography no matter what changes in the world of photography occur. While we love outdoor family portrait sessions, we do offer indoor sessions and the results can be stunning and dramatic when done right. In fact, there seems to be a resurgence of good, quality indoor photography reminiscent of what was produced 50 years ago but better. In addition, clients are loving beautifully done printed, tangible portraits instead of bunch of digital images that get lost and unappreciated. More on that in a future blog post!
