They say that a good headshot is the new handshake. Think about how much people nowadays are looking at photos….putting a fresh, friendly, professional face out in print and online is VITALLY IMPORTANT to business. What constitutes a great business photo? 1. It reflects your unique brand. 2. It is current – avoid using something that is over 5 years old. 3. It reflects who you are and what you do.. 4. It conveys Quality and Professionalism. 5. It establishes eye contact. Eye contact draws people in and engenders trust. Are you starting to see the importance of your headshot? How do you get a quality headshot? CALL A PROFESSIONAL! It is obvious when someone is using an unprofessional image with poor quality. I recall seeing an ad for a local insurance agent recently that read, “Unsure? Insure! The picture of the agent was completely awful with an expression that portrayed uncertainty. There is no way I would have called this agent for insurance when she looked absolutely unsure and unhappy.